Elite drink culture is undergoing a quiet but fundamental transformation. Contemporary luxury is no longer about excess, but rather about the freedom of choice and mindfulness. Today, high quality is a basic expectation, and physical well-being and clear focus have become true privileges. It is in this market space that BELLA Italian Fashion Drink was born, proving that alcohol-free does not mean deprivation, but rather is the best expression of refined style.

A brand built on Italian traditions

BELLA was conceived by Loris Casonato, representing the third generation of a winemaking dynasty. The family winery, Iris Vigneti, founded in 1968, is located in the heart of the Veneto region, an area where wine culture has flourished for centuries. An area that lies directly adjacent to the UNESCO World Heritage vineyards of Conegliano and Valdobbiadene, and which is the cradle of world-famous Prosecco.

What makes BELLA special?

The basis of the brand's best-selling, sparkling beverages is the region's noblest grape variety, the Italian glera, and an internationally patented, exclusive production process. Thanks to this revolutionary technology, the gently pressed, unfermented sparkling wines retain the primary, pure aromas of the glera grape completely, while remaining entirely alcohol-free.

Although BELLA represents itself with a very diverse portfolio on the market, it is this iconic sparkling product line that has made it world-famous. The success of this category stems from the fact that BELLA, with these drinks, does not simply offer an "alcohol-free alternative," but a consciously shaped, elegant and fruity taste profile and lifestyle that perfectly combines classic Italian winemaking expertise with a modern, urban lifestyle.

The term "Fashion Drink" in its name is no accident: the bottles are sleek, fashion-oriented, and with their premium appearance, they stand their ground as design objects on any fine dining table or exclusive event.

Patented technology

Most alcohol-free wines and sparkling wines available on the market are made by dealcoholization. This process involves the subsequent distillation of the finished wine, which in practice often leads to a loss of aromas, disruption of the acid structure, and a characterless taste. BELLA, however, uses a completely different, self-developed and patented technology, where the freshly harvested and gently pressed grape must is never allowed to ferment. Thanks to this method, the primary aromas, natural acids, and minerality in the grape berry remain intact. The elegant texture of the sparkling versions is provided by fine carbon dioxide added later, before bottling.

Diversity of the portfolio

The brand goes far beyond one-off alternatives; it has built a complete, alcohol-free premium ecosystem, tailored to different occasions and individual tastes.

Sparkling elegance

This product line is a celebration of the classic Italian sparkling wine experience, brought to life in glasses with fine, long-lasting effervescence. The pure, fruity character of the glera grape, which forms its base, unfolds with refreshing notes of green apple, juicy peach, and acacia flower. The collection ranges from classic, crystal-clear white wines to playful, festive rosés, and even deep ruby red varieties filled with berries and pomegranate. The clean aesthetic of the bottles – especially the metallic, velvet-labeled exclusive editions – serves as a visual proof of refined taste even at the most important social events.

The quiet depth of wines

For those seeking the traditional, still wine experience, BELLA offers a clean, unpretentious alternative. The white version bottles the freshness of Mediterranean summers and the pure, mineral character of the vineyard, while the red variety evokes the classic structure of Italian red wines with the tart, elegant depth of berries, black cherry, and pomegranate. It's an ideal choice to accompany a more serious dinner, where food and drink engage in a harmonious dialogue.

The world of Italian aperitivo

BELLA has also reinterpreted the art of the classic Italian aperitivo. The collection's bitter-citrus, orange aperitif is the perfect base for an afternoon spritz served with ice, soda, and an orange slice, while the spicy and herbal notes of the botanical distillate and vermouth alternative bring to life the ritual of a classic Negroni or Americano. The experience is intense, exhilarating, and stylish – a classic bar atmosphere without the heavy effects of alcohol.

Cream liqueurs and Ginetto

Sweet-toothed individuals will love the silky-textured, alcohol-free creamy liqueurs. The refreshing lemon and mandarin versions evoke the atmosphere of southern Italian citrus groves, while the velvety taste of salted caramel opens up entirely new gastronomic dimensions – served on ice, or as an accompaniment to desserts and premium coffee specialties. This playful sweetness is complemented by the juniper-focused gin alternative, Ginetto, whose spicy, clean notes make it an essential and stylish element of premium gin and tonics.

Who is BELLA for?

BELLA is for those who, even when foregoing alcohol, still insist on a stylish, social drinking experience. The brand is closely linked to the international sober-curious trend – that consumer mindset open to reducing alcohol intake but unwilling to compromise on quality and sophistication. Furthermore, the collection includes vegan, organic, halal, and SQNPI-certified products that certify biodiversity and sustainable farming, making the conscious choice truly uncompromising.

BELLA Italian Fashion Drink has created its premium alcohol-free beverage family by building on the Venetian winemaking tradition and the character of the glera grape. The key to its success is that it positions alcohol-free as not a deprivation, but a highly stylish, conscious choice, creating a new category in modern gastronomy.
BELLA is a perfect example of how a fundamentally functional category – alcohol-free drinks – can be transformed into a real experience and presented as part of the elegant, modern Italian lifestyle.